Basil Hayden’s Bourbon has partnered with Austin-based discipline information writer Wildsam for a restricted version sequence of informational whiskey bottles.
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The Factors of Curiosity version of the Kentucky bourbon is a brand new (and one-off, for now) launch that pairs bourbon with exploration by including a sequence of ”dialog guides,” because the model places it, to the packaging.
The modest discipline guides embrace a various combination of details and trivia, on every little thing from cocktails to native historical past and structure.
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The duo produced 4 special-edition bottles with 4 discipline guides in complete, together with one nationwide launch, and three native releases for Northern California, Southern California, and Brooklyn.
Vacation packaging has seen some inventive enhancements in recent times. Whereas seasonal packages have historically included issues like flasks and glassware, whiskey manufacturers have been branching out into every little thing from bicycles and surfboards to high-end baggage to additional disperse their presence. Basil Hayden’s discipline information undertaking is a optimistic addition to the steady, however so far as the liquid contained in the bottle goes, you’ll be able to count on regular Basil Hayden’s Bourbon. The beforehand one-product Basil Hayden’s model has seen 4 additions to the portfolio within the final couple of years, together with a rum-finished rye and a 10-year-old bourbon.
Basil Hayden’s Factors of Curiosity is out there in restricted portions nationwide beginning this month, and will likely be accessible beginning in December in Northern California, Southern California, and Brooklyn. You’ll be able to decide up a bottle for your self with a prompt retail worth of $40.