Getting bored with your typical watch? Now you’ll be able to commerce it in for a brand-new Breitling. The esteemed Swiss watchmaker has partnered with Crown & Caliber, the net retailer which helps you to purchase and promote pre-owned luxurious watches, to launch a web-based platform the place you’ll be able to commerce in your luxurious watch and obtain credit score in direction of the acquisition of a Breitling timepiece. That makes Breitling the primary main Swiss watchmaker to simply accept pre-owned watches for a brand new mannequin. The platform is now stay, and you’ll entry it on the Breitling web site.
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“Within the business there was quite a lot of speak concerning the secondary market,” Thierry Prissert, Breitling USA President, advised Males’s Journal. “We would have liked to embrace it in a means that satisfies our clients.”
Buying and selling Up
With the launch of the platform, Breitling has entered into the booming pre-owned watch market—by some estimates, a $17-$20 billion business—in an enormous means, though Crown & Caliber handles the method of appraising the timepieces. The businesses first crossed paths at Baselworld, the watch and jewellery commerce present, just a few years in the past, however started to work on the brand new platform in earnest beginning final 12 months.
For Prissert, working with a longtime accomplice like Crown & Caliber was one of the simplest ways for Breitling to get into the secondary market. C&C already handles gross sales of many pre-owned Breitling watches and has a popularity for promoting high-quality timepieces. However the firm’s information of watch gross sales was an enormous draw, too. Since its launch in 2013, C&C has processed over 40,000 transactions and constructed an enormous database within the course of, together with not solely how a lot sure watches promote for, but in addition how lengthy they’re available on the market.
“Just about any watch that we see,” Hamilton Powell, CEO and Founding father of Crown & Caliber, advised Males’s Journal, “we may have historic gross sales pricing on.”
“That was the convincing issue,” Prissert stated, including that the partnership saved Breitling from having to determine the pre-owned watch market from scratch. As any watch aficionado will let you know, it may be a troublesome enviornment to navigate—shady sellers and faux watches abound. That makes established, official retailers like C&C all of the extra useful.
Courtesy of Breitling
The brand new launch comes at an thrilling time for Breitling. The corporate revamped its web site final 12 months and solely not too long ago started promoting a few of its watches on-line. The purpose with these new initiatives is to provide watch consumers extra choices in how they discover and buy a timepiece, Prissert stated.
With trade-ins particularly, each Powell and Prissert view the brand new platform as a method to meet up with different industries which have lengthy accepted trades to knock down the value of a brand new product. If you wish to purchase a brand new Mercedes, for instance, you commerce in your present experience and get a greater deal. Now you are able to do the identical with the watch sitting in your drawer.
“We needed to have the ability to provide clients the identical optionality that’s existed in different industries,” Powell says.
With trade-ins, Prissert additionally sees a chance to make Breitling extra accessible for individuals who wish to put one thing new on their wrist, however may balk at a several-thousand-dollar price ticket.
“It’s additionally to open the model to new individuals that will be very a lot helped by an excellent present certificates credit score quantity,” he stated.
After all, you have already got to be sitting on a reasonably good watch with the intention to actually carry the value down. But when do you may have a high quality mannequin, a trade-in is an effective method to check out one thing new, and doing it by Breitling ensures a comparatively seamless transaction.
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How It Works
For somebody able to improve, the method is easy sufficient. Head to Breitling’s trade-in web page and select your watch’s model from a dropdown menu (the corporate presently accepts over 30 totally different manufacturers). Then, fill out a kind, add some photos of your timepiece, and submit it. The knowledge goes to Crown & Caliber, the place consultants evaluation the shape and assess the worth of your watch utilizing the corporate’s database. Primarily based on the situation of your ticker and the way others prefer it have offered, the corporate generates a quote and replies to your submission in a single enterprise day.
Should you settle for it, you’ll get a transport label to mail your watch to C&C’s processing facility in Atlanta, and as soon as it’s obtained, you’ll get affirmation of the provide. From there, you’ll be able to both have the corporate minimize you a examine for the worth of the watch, or you may get a voucher in direction of the acquisition of a brand new Breitling mannequin.
Take notice: There’s additionally a sweetener in case you select the voucher. In line with Powell and Prissert, Breitling will add a premium on prime of your watch’s quoted worth in case you go for retailer credit score. Though they wouldn’t present specifics, Powell stated it’s “a significant proportion,” of the quote. Attempt making that occur along with your native Mercedes vendor.
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New Watches to Look Out for Proper Now
With a number of new watches debuting this fall, now’s a good time to get your palms on a Breitling. Listed below are the small print on our favorites.
Courtesy of Breitling
Unveiled at Kelly Slater’s Surf Ranch in Lemoore, California, the Superocean Automated 44 Outerknown is a collaboration between the watchmaker and Slater’s attire firm, Outerknown. It’s an replace of Breitling’s basic Superocean dive watch, which was first launched in 1957. It comes with a 44-millimeter stainless-steel case and a ratcheted unidirectional bezel—a key characteristic that permits divers to time their dives precisely. It has a inexperienced dial and the palms, numerals, and indexes have a luminescent coating for straightforward studying in low-light circumstances. The launch additionally included a brand new Econyl strap produced from recycled nylon that may work with any Breitling timepeice, and the strap is available in a spread of colours for a rugged look that may match any outfit.[$3,950; breitling.com]
Courtesy of Breitling
The brand new Avenger assortment launched in September, and these watches are constructed to the best requirements of reliability and sturdiness and include some severe efficiency chops built-in. We just like the Tremendous Avenger Chronograph 48 Evening Mission, which encompasses a powerful, shock-resistant 48-millimeter titanium case that’s designed to be used even whereas carrying gloves. The blue dial’s massive numerals are impressed by the stenciled numbers on plane carriers, they usually’re coated with a luminescent movie to make them simple to learn regardless of the place you’re. A blue leather-based strap secures this daring military-inspired watch to your wrist.[$5,835; breitling.com]
Courtesy of Breitling
This watch is filled with aviation historical past. We’ll begin with the title: It’s a reference to the de Havilland Mosquito, a legendary WWII-era British warplane made virtually completely from wooden. Design-wise, the Aviator eight can also be a nod to the on-board clocks that Breitling designed for planes again within the 1930s and 1940s and the corporate’s famed Co-Pilot watch, which was beloved by aviators for its massive, easy-to-read numerals. The watch is powered by a Caliber 01 motion made in-house at Breitling, and it comes with a brushed stainless-steel bezel over a good-looking black dial with silver chronograph counters. The purple and orange accents on the palms add a pop of shade, and there’s some historical past behind them, too: The colours are impressed by the navy roundels painted on Mosquitos through the warfare.[$7,710; breitling.com]
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