Some may say it’s a little bit too early to be consuming tequila. It’s earlier than midday, and there are 4 glasses in entrance of us. I’ve by no means drank tequila by itself this early within the day earlier than, not to mention slowly sipped it. However I’ve motive: Discovering out what, precisely, the tequila tastes like from Cincoro Tequila. First on the desk: the $70 Cincoro Blanco. Briefly, you’ll be able to neglect the lime or salt.
The Cincoro Blanco is without doubt one of the 4 bottles that might be in the stores throughout the nation subsequent 12 months from the brand new model, which was introduced in September from founders Jeanie Buss, Emilia Fazzalari, Wyc Grousbeck, Wes Edens, and Michael Jordan.
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“Michael Jordan was concerned within the model from the very earliest days,” Chris Spake, VP of Commerce Improvement at Cincoro Tequila, tells Males’s Journal within the video above. “He has a colleague, Mark Smith, who labored with him at Nike and designed a few of his footwear. And so Mark got here up with a bottle. To start with, the bottle needed to have relevance to the class, and it’s formed like an agave leaf. There’s nothing like this. It has 5 sides as a result of there are 5 companions.”
Cincoro’s costs for its 4 bottles cowl nearly each bar cart funds, beginning with the Blanco; $90 for the Reposado; $130 for Anejo; and, lastly, the Further Anejo for $1,600. (Sure, there’s an additional zero there.) This bottle is 40 months outdated, and in line with Spake, powerful to provide.
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“It’s uncommon,” Spake says. “And in case you make it, and it’s outdated, you actually need it to nonetheless have agave taste. So, on the nostril, this has much more up-front toasted oak. It’s simply much more woody due to its age. But it surely has all of the hallmark attributes that you just’d search for in a finely aged spirit. It’s obtained dried fruits and extra spices. It picks up extra spices from the wooden.
It was lastly time to drink it.
Watch the total video above to be taught extra about Cincoro’s line of latest tequilas.